Connecting dots for digital learning and teaching

Startup Heroes: Learn Entrepreneurship the Fun Way (#GBL)

Dear Readers,

I am the co-founder and CEO of the Startup Heroes, an online entrepreneurship educational game simulating the process of the startup creation in an engaging, interactive and risk-free real-life 3D environment. We are living an amazing journey!

Most of the students today perceive entrepreneurship as too risky, too costly, too scary and… simply unknown! It is a real black box, and Startup Heroes is a great tool leveraging modern education methods to uncover it and even inspire to become entrepreneurs! According to our recent surveys, more than 70% of our players get a significant increase in their interest and likelihood of creating their own businesses after playing the game!

Did you know you remember up to 9 times better what you experience in a simulation compared to a classic lecture at school? In Startup Heroes, you embark in the journey of a young student passionate for building electronic gadgets. Along your way to develop your entrepreneurial skills you will have to collect resources, build gadget prototypes and figure out which gadgets are the most profitable given to the feedback you get from your users (“Get out of the Building”). You experience a variety of entrepreneurial emotions: being its own boss, making own decisions in a series of challenging game dilemma’s and missions, starting small, entrepreneurial rollercoaster, etc.

game-based learning

Originally delivered and customized in partnership with the EU and CIEL, Copenhagen Innovation and Entrepreneurship Lab, we conducted initial research and tested our product on several thousand from students with great success. The surveys and test results in fact show that more than 70% of the students get a significant increase in their interest and likelihood of creating their own businesses after playing the game. Thousands of students from the three Danish universities DTU, KU and CBS are also currently using their own customized version of Startup Heroes, which is called Startup Spirits and the feedback from the students have been amazing to follow. London school HULT and German university TUHH also recently joined to further support and leverage Startup Heroes.

You can enjoy their version for free by clicking this link: Play Startup Spirits.

Want to offer your students a life-changing opportunity? Check out for more info on our Startup Heroes website!

Jean-François Legrand

CEO and Co-founder, Startup Heroes

game-based learning

game-based learning


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1 Response »

  1. Reblogged this on Gaming and Education and commented:
    Startup Heroes sounds like a game that can give more people the opportunity to explore the world of entrepreneurship in a risk free way. I hope many people will play this game and that many entrepreneurs will be born!

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“Tell me and I will forget, show me and I may remember, involve me and I will understand.” -------- Chinese Wisdom "Games are the most elevated form of investigation." -------- Albert Einstein
"I'm calling for investments in educational technology that will help create digital tutors that are as effective as personal tutors, educational software as compelling as the best video game," President Barack Obama said while touring a tech-focused Boston school (year 2011).
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