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ClassDojo Launches Free Smartphone App Empowering Teachers to Build Positive Behavior in the Classroom

ClassDojo is a new tool that helps teachers manage their classrooms according to the ways they design, here is how and why it works:

For teachers in some classrooms, more than 50% of class time is spent managing behavior rather than delivering instruction; ClassDojo aims to greatly reduce this so teachers can do more teaching and less crowd control! In addition, for the first time, teachers have a painless way to focus on developing positive behavior over time, rather than just logging referrals once it is too late to intervene. ClassDojo is designed to be easily customisable for every class or school.

For students the research suggests the shorter the time period between an action and feedback for that action, the greater is the effect of the reinforcement. Specific positive reinforcement helps students develop a sense of purpose in the classroom, enhancing intrinsic motivation over time. By giving students visibility and data on their own behavior, ClassDojo makes class less disruptive and creates a more positive learning environment.

For parents ClassDojo makes it easy to engage parents in their child’s development, by allowing teachers to provide real data from the classroom to them with just one click.

Today, ClassDojo is launching the first iOS app, the press release from the company is for your information.


 SAN FRANCISCO – September 10, 2012 – Today ClassDojo, the digital character building and behavior management service for teachers, is launching the first-ever mobile app designed to help teachers build specific positive behaviors and character strengths in the classroom. The iOS app designed for iPhones, iPads and iPod Touch devices is an extension of the ClassDojo platform that leverages innovative and easy-to-adopt tools for teachers to create a comprehensive learning environment and reinforce character strengths – the same strengths that have been shown to be the best predictors of future success, happiness and health.

The ClassDojo iOS app will make it easier than ever for teachers to monitor and track behaviors in real time. The free app allows teachers to register for an account on an iPhone, iPad or iPod Touch, set up and view all of their classes, and assign personalized avatars to each of their students. Teachers can then walk around the classroom and reinforce positive behavior by awarding students with feedback in real-time. These feedback points are instantly displayed in the classroom with audio-visual cues allowing students to see how they are progressing individually and as a class.

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ClassDojo for iOS also has a number of handy settings for teachers, including randomly selecting a student to call on, assigning points to one or multiple students, choosing the student display order, and synchronizing the student list for the day based on attendance. ClassDojo automatically compiles all the data collected from each class into analytics reports, allowing teachers to monitor progress, track trends and share information with parents. In addition, students can reflect on their own behavior and track their progress.

“Real-time feedback like this, especially when used to provide consistent, positive reinforcement, has the power to influence future behavior,” says Sam Chaudhary, co-founder of ClassDojo. “This instant feedback loop helps students build the kinds of positive behaviors that promote learning. In the process, we’re taking on a frustrating pain point for teachers and turning it into a positive experience that benefits all”.

The free service also operates on the Web, allowing teachers to alternatively use a laptop, desktop computer, or any smartphone or tablet via Web browser. To date, over 3.5 million teachers and students have used the service and over 50 million feedback points have been awarded. The platform has seen incredible viral growth with 20 thousand new teachers adopting the platform each month, as teachers spread ClassDojo by word-of-mouth and through social media channels.

Co-founders Sam Chaudhary and Liam Don, seed-funded by the education technology incubator ImagineK12, created the service after interviewing hundreds of teachers who reported behavior as their biggest problem in the classroom; forty percent of U.S. teachers said they spend more than half of their time managing behavior rather than teaching. Teachers also reported they were unhappy that behavior management had become about discipline, obedience and punishment, rather than positive reinforcement and encouragement.
ClassDojo’s mission is to bridge this gap and address the “other half” of education that goes beyond building good test scores to building character strengths essential for lifetime success like creativity, leadership and perseverance. The service has been embraced by teachers around the world, as well as high-profile technology and innovation investors like Ron Conway of SV Angel, Jeff Clavier of SoftTech, and Paul Graham, co-founder of Y-Combinator, who see ClassDojo filling a critical need that has been completely unaddressed by education technology.
ClassDojo is free for teachers, and the company is dedicated to keeping it that way.

To download the ClassDojo app, visit:

To start learn more about ClassDojo, visit:

To see what teachers are saying about ClassDojo, visit:

About the Founders:
Sam Chaudhary worked as a high school teacher and then in the education arm of McKinsey & Co in London. He has a degree in Economics from the University of Cambridge. Liam Don was an MMO games developer at Runescape (Jagex). He was midway through a PhD in Computer Science, which he left to start ClassDojo. Sam and Liam were early-stage seed funded by the incubator ImagineK12.


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  1. 4 Management Tools for Gamification of Education | Classroom Aid

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“Tell me and I will forget, show me and I may remember, involve me and I will understand.” -------- Chinese Wisdom "Games are the most elevated form of investigation." -------- Albert Einstein
"I'm calling for investments in educational technology that will help create digital tutors that are as effective as personal tutors, educational software as compelling as the best video game," President Barack Obama said while touring a tech-focused Boston school (year 2011).
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